Electronic Arts approached us to deliver full creative coverage for the ALGS Championship LAN, from exclusive event branding and environmental signage to a multi-channel marketing campaign across Sapporo Train Station, Sapporo International Airport, and major hubs in Tokyo and Sapporo, Japan. Beyond the campaign, the team also handled product design for apparel, stickers, album covers and event passes, as well as live graphic coverage for social platforms and broadcast throughout the event.
The objective: develop a cohesive visual identity that aligned with the event’s location and culture while capturing the high stakes and excitement of the competition.
Contributions
- Branding & Logo Design
- Key Art & Visual Identity
- Social Media & Marketing Assets
- Live Event Graphics / Broadcast
- Environmental & Event Branding
- Ad Campaign Design
- Album Cover Art
- UI & UX Design
- Merchandise Design
- Concept Art
